Selfridges, one of London’s oldest Department Stores was established in 1909 and was the cutting edge model, with its innovative marketing and radical approaches, for modern department stores the world over. Their shopping floors were structured so that goods could be made more accessible to customers and just over a century later Selfridges is still at the cutting edge of creating greater, more open shopping space for its customers.
Selfridges have installed the very latest ‘invisible’ FireMaster® Concertina™ fire curtain barriers from Coopers in their Oxford Street store protecting essential life safety escape routes for their customers and compartmentalising the escalator shafts from potential fires. Thanks to the unique FireMaster® Concertina™ design Selfridges were able to increase and maximise usable retail floor space and optimise the shopping experience as, unlike any other traditional fire shutter or fire curtain barrier, FireMaster® Concertina™ has no columns or corner posts and therefore no side guides as required by traditional products.
The Coopers FireMaster® Concertina™ fire curtain barrier gives 2 hours of protection and gives architects, consultants, specifiers, and owner/occupiers a whole new way to approach building design, maximising floor space and increasing rental income.