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Leading the way with a fresh new brand

POSTED BY 23.04.2014,

To mark the 30th year of trading, Coopers Fire has adopted a new and fresh brand identity. Designed to reaffirm Coopers position within the fire protection industry as the premier fire and smoke curtain business, the new brand strategy will provide a fitting springboard for the launch of several firsts for the industry.
2014 is set to see the launch of a new and improved website, innovative new products and a continued focus on improving industry and end user knowledge of the importance of installing the correct life safety equipment.
The new brand strategy will also see Coopers adopt the new strap line "Leading The Way In Fire Protection” that reflects Coopers’ commitment to advancing the fire protection technology, improve life safety and provide designers with the means of ensuring that their modern, open plan environments meet stringent fire regulations.
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